I’m a Data-Driven Expert & Data-Unit Mastermind. I’m addicted to the digital world and its data.
I currently built the new focus of weBlend, a data-driven marketing company. It’s all about Customer Experience Analytics. I developed its new service offering, partnerships and expertise.
I help my clients to improve their Analytics maturity and to work on the Customer Value thanks to the analysis of their data. I simply explain the story of their customers in order to obtain a strong knowledge. The goal is to take accurate and intelligent marketing decisions and predict outcomes and trends to:
- instil a data culture
- define business and users needs
- identify the KPI’s
- choose the appropriate tools
- cross data and analyse them
- create dashboards and a data-story
- develop an analytics vision