ABOUT ME

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INGRID RENNOIR

Data-Driven Expert

I’m a Data-Driven Expert & Data-Unit Mastermind. I’m addicted to the digital world and its data.

I currently built the new focus of weBlend, a data-driven marketing company. It’s all about Customer Experience Analytics. I developed its new service offering, partnerships and expertise.

I help my clients to improve their Analytics maturity and to work on the Customer Value thanks to the analysis of their data. I simply explain the story of their customers in order to obtain a strong knowledge. The goal is to take accurate and intelligent marketing decisions and predict outcomes and trends to:

  • instil a data culture
  • define business and users needs
  • identify the KPI’s
  • choose the appropriate tools
  • cross data and analyse them
  • create dashboards and a data-story
  • develop an analytics vision
  • birthdate : 14/10/1982
  • phone : +32 477 99 41 43
  • email : ingrid.rennoir@gmail.com
  • website : http://www.strategiedigitale.be
  • : https://be.linkedin.com/in/ingridrennoir
  • address : 35, rue du perron 6181 Gouy-Lez-Piéton
9

Years Experience

3

Employers

190

Projects completed

80

Happy clients

DATA COLLECTION

Business needs | Tools selection | Data Mapping | Data Tracking

DATA INSIGHTS

Data Visualisation | Segmentation | Single Customer View | Decision Making

DIGITAL MARKETING

Search Engine Optimisation | Online Advertising | Marketing Automation

MY SKILLS

90

Google Analytics & GTM

Tracking | Setting | Personnalisation | Analysis

60

Adobe Analytics

Analysis

75

Piwik

Setting | Personnalisation | Analysis

70

ComScore

Personnalisation | Analysis

60

Sitecore Experience

Personnalisation | Analysis

55

Klipfolio

Setting | Analysis

  • Analytic minded 90%
  • Organised 80%
  • Communicative 90%
  • English 75%
  • French 97%
  • Dutch 55%

I like to have new challenges

MY RESUME

  • Present
  • weBlend

    Unit Mastermind

    I built the new weBlend focus; its service offering, partnerships, expertise. I help weBlend's clients to implement a data-driven culture inside company by working on People, Process and Tools. I guide them in this Data Jungle!

    January 2016
  • weBlend

    Data-Driven Expert

    I improved the customer value thanks to data analysis. I help our clients to define business/users needs and KPIs, to choose the appropriate tools, to cross the data and analyse them, to develop an analytics vision.

    October 2013 - December 2015
  • K Company

    E Business Intelligence Consultant

    I worked on traffic acquisition methods;  I defined, tracked and improved ROI thanks to various Web Analytics tools; I builded Brand Authority across various Social media platforms.

    May 2011 - October 2013
  • Digitas LBi

    Business Analytics

    I helped our clients to increase the overlap between the business goals and the user needs via digital thanks to qualified traffic acquisition, online reputation management, conversion rate optimisation, user-friendly applications development.

    July 2007 - May 2011
  • education
  • Strategic data-driven marketing training

    Vlerick Business School

    3-day programme covers 3 modules: from business to data | from data to insights | from insights to action.

    2015
  • Bachelor Degree of Multimedia Writing

    Condorcet

    I achieved a bachelor degree in Multimedia writing with great distinction. During this I followed various learning in usability, SEM, benchmark, strategic monitoring, e-writing, social media sociology, etc.

    2004 - 2007
  • Information and communication

    ULB

    I started Information and Communication at the University for 3 years.

    2001 - 2004

MY CLIENTS

MY METHODOLOGY

  1. Business needs

    Identify the core business and users needs thanks to workshops

  2. Analytics roadmap

    Define the As-is and To-be situation and identify the different steps in between

  3. Data visualisation

    Create the ideal visualisation: dashboard, infography, widget, app, etc.

  4. Insights

    Analyse the gathered data, provide insights and optimisation advises

  5. Coaching

    Increase the Analytics Maturity thanks to process review and training sessions

GET IN TOUCH

35, rue du perron
Gouy-Lez-Piéton, Belgium

+32 477 99 41 43

Drop me a line